Package Design, 2016
We were challenged by the Williams Park Partnership, in downtown St. Petersburg, Florida to revitalize the park’s atmosphere and attract an active demographic. After meeting with WIPA Partnership, a revitalization committee, our group decided to focus on the lack of safety at night, seating, and overall event promotion. Urban lights was a collaborative solution which included adding LED, cube structures for seating which also serves to illuminate the park and help with navigation at night. Our package design was inspired by the cube form and contained an events calendar, reusable water bottle, a blanket and a “grub card”. This “Wonder Box” would be a subscription box locals could purchase to help fund and promote the park.