UI/UX Design and Branding
Challenge: Marketopia is a marketing agency in the tech space and is unique in the fact that they offer all digital marketing services to both MSPs (Managed Service Providers) and vendor clients. I wanted each client to clearly be able to choose which services they needed by quickly identifying which type of client they were and which path to take as soon as they visit the site, but still getting the same user experience on each side.
Solution: Once the client lands on the homepage, they can quickly identify who they are and what services they may want. In case they still weren’t convinced of what Marketopia could offer them, I added visual examples of the work they offer that has made other Marketopia clients successful. In addition to the UI/UX design, I created a landing page that functions as a “getting leads and more profit” calculator, that the clients can use to see how man leads they would need to hit their target profit number.
In addition to creating the UI/UX design and rebrand for Marketopia, I am Marketopia’s Lead Designer and Design Team Manager. I oversee a team of 4 Web and Graphic Designers and provide them with UI/UX art direction for all web projects.